Mistake Ltd. was established to invite various local artists to promote Hong Kong’s art culture. It’s the first art company to introduce Augmented Reality (AR) technology.

“Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep”, said by the creator of Dilbert Comic Strips, Scott Adams, where the brand name, establishment, and main concept of MISTAKE are inspired. In Hong Kong, local artists like “newborn babies” and still green to the world, however, “Mistakes” always make one grow.

The brand name and design are simple and catchy. Only black & strong logotype is used to introduce the brand concept, which makes it easy to be recognized.