The Hong Kong Policy Research Institute (HKPRI) was established in 1995 and is one of the leading think tanks in Hong Kong. It has consistently been ranked within the top 100 in the think tank rankings for the "China, India, Japan, and South Korea region" from 2015 to 2020.
Our web agency collaborated with HKPRI to enhance its digital presence and expand its reach. We aimed to revamp the website, develop a comprehensive content strategy, integrate social media, optimize search engine visibility, and implement analytics tools.
By redesigning the website, we ensured a user-friendly interface that allowed users to easily access and read the latest articles of the Institute. We also organized the website's structure to provide clear sections for users to understand the different research areas, projects, and expertise of the Institute, enabling them to navigate and explore the Institute's work effectively.
We redesigned the website with a modern interface, improved navigation, and responsiveness. A content strategy was created, focusing on engaging content and search engine optimization. SEO techniques were implemented to improve organic search rankings. Analytics tools provided valuable insights for ongoing optimization.